Video Marketing is the most sizzling trend in the web-based marketing industry.
Consistently 100 Million web users view a video on the web and this routine is predictable to grow dramatically in the following pair of years. In any case, does that mean it is the right format to advertise your business? The answer is yes! Did you realize that individuals that view a product video are 85% more prone to purchase the product? The following are seven ways video beats static web content in the heartless rivalry for market share.
1. Video Attracts New, Relevant Search Traffic
No discussion about e-business is finished without examining search engine optimization (SEO). An e-business can't pick up on a contender until consumers know it exists and can undoubtedly discover it through natural search. Today, e-businesses that use video resources are at leeway, since Google is organizing its search engine results to reward sites that contain video. As indicated by Forrester, any given video in a file of searchable keywords has 50 times better possibility of showing up on the main page of results than any given content page. To better advance their video ventures and infer the best SEO rewards, e-businesses are making videos more accessible to people, scaling videos to achieve long-tail keywords, and systematising video production with a specific end goal to have video available when new items are presented.
2. Video Assets Can Be Easily Syndicated
Online video more often channel agnostic. By syndicating video properties to numerous sites — including YouTube, the second biggest search engine today — e-businesses extend their reach to countless eyeballs. Notwithstanding traditional channels, online video plays similarly well through mobile networks, TV, and in-store screens. It is a cost-effective approach to keeping up brand consistency and build up consumer mindfulness.
3. Videos Encourage Sharing
Videos are much more prone to be passed and shared than content based pages. Moreover, a video thumbnail on a web-based social networking platform — Facebook, for instance — snatches more attention than static content and regularly brings about more comments, more " Likes," and more traffic to the brand's site. When you like or share a video link, a thumbnail shows up on your wall and is likewise observed by your friends. As indicated by a study from YouBrand, pictures and video inside Facebook get drew in with and clicked more frequently than just content and questions.
4. Video Engages Site Visitors
A video gives a well-known user interface (UI) to site visitors. At the point when videos are well produced, they fascinate the user. Rather than the need to navigate, scroll and click to get to information, the video is a one-stop search for information. It takes less energy than the bother of reading and the client is locked in until he or she is prepared to take after an embedded call-to- action. Today's automated video production platforms effectively empower this flow, as a rule guiding visual and sound-related suggestions to take action that guides the viewer to a shopping cart.
5. Video’s "Halo Effect" Drives Conversions
Video can give clients a top to a bottom perspective of a product or a demonstration that subdues any hesitancy they may have about purchasing online. The peace of mind the client picks up from the video seeps into the way he or she feels about the brand and site generally, building trust and reliability. This is vital to picking up a piece of the market share, particularly for businesses that offer items with a lot of competition.
6. Video Increases Customer Loyalty
Video newsletters will probably draw in shopper attention. By a few approximations, the open rate for a video newsletter is a few times higher than for a text-based newsletter. While numerous brands go after buyer attention with the last mentioned, the individuals who utilize the previous stand out from the crowd. These video communications can be customized for every recipient with individualized greetings, references to already purchased items, or offers based on shopping history, location, and category.
7. Video Creates Online Personalization
By enhancing and tailoring the client experience, online retailers in each division have expanded client loyalty, conversion rates and normal order cost. The nature of online personalization keeps on rising and much of the time can match or beat the "live" shopping experience. This is a key factor in gaining market share, since customers progressively shop on the web yet at the same time express a craving for the personal touch and the social parts of face to face browsing.